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~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Subject
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Markenimage
Social web
Markenführung
10,264
Brand management
10,263
Consumer behaviour
5,861
Konsumentenverhalten
5,860
Brand image
5,396
Brand
3,591
Markenartikel
3,514
Beziehungsmarketing
2,015
Relationship marketing
2,015
Social Web
1,394
Intermediate goods
1,307
Vorleistungen
1,307
Online-Marketing
1,206
Internet marketing
1,204
Werbewirkung
900
Advertising effects
899
Marketing management
872
Marketingmanagement
869
Theorie
816
Theory
814
Corporate reputation
604
Firmenimage
603
Luxury goods
602
Luxusgüter
602
USA
570
United States
565
Customer satisfaction
552
Kundenzufriedenheit
552
Advertising
527
Brand loyalty
526
HR marketing
519
Personalmarketing
519
Einzelhandel
507
Retail trade
507
Werbung
506
Emotion
473
Markentreue
442
International marketing
389
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Online availability
All
Undetermined
3,836
Free
599
Type of publication
All
Article
6,000
Book / Working Paper
119
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
6,013
Aufsatz im Buch
577
Book section
577
Hochschulschrift
220
Thesis
150
Graue Literatur
146
Non-commercial literature
146
Arbeitspapier
106
Collection of articles of several authors
63
Sammelwerk
63
Case study
62
Fallstudie
62
Conference paper
55
Konferenzbeitrag
55
Aufsatzsammlung
47
Reprint
36
Konferenzschrift
21
Dissertation u.a. Prüfungsschriften
11
Ratgeber
11
Guidebook
10
Lehrbuch
10
Conference proceedings
7
Textbook
7
Systematic review
5
Übersichtsarbeit
5
Collection of articles written by one author
4
Fallstudiensammlung
4
Festschrift
4
Handbook
4
Handbuch
4
Interview
4
Sammlung
4
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Glossar enthalten
3
Glossary included
3
Mikroform
3
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Language
All
English
6,037
German
82
French
1
Author
All
Burmann, Christoph
30
Melewar, T. C.
29
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
24
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Phau, Ian
20
Japutra, Arnold
19
Foroudi, Pantea
18
Veloutsou, Cleopatra
18
Rahman, Zillur
17
Sarkar, Abhigyan
17
Christodoulides, George
15
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Gupta, Suraksha
14
Keller, Kevin Lane
14
King, Ceridwyn
14
Kumar, Vikas
14
Ko, Eunju
13
Kunkel, Thilo
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Fetscherin, Marc
12
Pitt, Leyland F.
12
Grohmann, Bianca
11
Kaufmann, Hans Rüdiger
11
Merrilees, Bill
11
Paul, Justin
11
Romaniuk, Jenni
11
Sreejesh, S.
11
Vrontis, Demetris
11
Šerić, Maja
11
Casidy, Riza
10
Dens, Nathalie
10
Dwivedi, Abhishek
10
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Park, Jungkun
10
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Institution
All
Chambre de commerce et d'industrie de Paris
1
European University Institute
1
National Bureau of Economic Research
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Journal of business research : JBR
392
The journal of product & brand management
299
The journal of brand management : an international journal
298
Journal of retailing and consumer services
188
European journal of marketing : EJM
84
Journal of marketing communications
75
Psychology & marketing
75
Marketing intelligence & planning
74
Asia Pacific journal of marketing and logistics
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
61
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Journal of international consumer marketing
54
Tourism management : research, policies, practice
50
Journal of marketing management : MM
49
Journal of strategic marketing
49
Journal of marketing
47
Journal of the Academy of Marketing Science
47
Marketing letters : a journal of research in marketing
47
Cogent business & management
46
Journal of global marketing
46
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
The journal of consumer marketing
43
International marketing review
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of promotion management : JPM
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of travel and tourism marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of advertising : the review of marketing communications
38
Qualitative market research : an international journal
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
International journal of contemporary hospitality management
32
Business horizons
28
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