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~subject:"Markenimage"
~subject:"Wohltätigkeit"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
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"We" are more likely to endorse than "I" : the effects of
self-construal
and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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