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~subject:"Markenimage"
~type_genre:"Konferenzbeitrag"
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Markenimage
Fashion
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Interdisciplinary management research XVI ; 1
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the
fashion
heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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