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International journal of consumer studies
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Singh, Brijesh
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 246-272
Persistent link: https://www.econbiz.de/10012514131
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