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Markenimage
Consumer behaviour
11
Konsumentenverhalten
11
Welt
4
World
4
Beziehungsmarketing
3
Brand image
3
Brand management
3
Cross-cultural marketing
3
Customer satisfaction
3
Interkulturelles Marketing
3
International marketing
3
Internationales Marketing
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Kundenzufriedenheit
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Markenführung
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Marketing
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Relationship marketing
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Bibliometric analysis
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Bibliometrics
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Bibliometrie
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Brand equity
2
Co-word analysis
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Corporate culture
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Cross-cultural studies
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Cultural identity
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Culture
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Forschung
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Gastronomie
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IMC
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Interkulturelles Management
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Internet marketing
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Kultur
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Kulturelle Identität
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Alcántara-Pilar, Juan Miguel
3
Rojas-Lamorena, Álvaro J.
2
Barrio-García, Salvador del
1
Crespo-Almendros, Esmeralda
1
Porcu, Lucia
1
Prados-Peña, M. Belén
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Rodríguez-López, María Eugenia
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Academia : revista Latinoamericana de administración
1
Journal of business research : JBR
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Journal of marketing communications
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ECONIS (ZBW)
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
2
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
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