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Markenimage
Advertising
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Game theory
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Spieltheorie
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Marketing
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Nash equilibrium
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Werbung
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Mathematics Subject Classification 2000: Primary: 49N90
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Nash-Gleichgewicht
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Preismanagement
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Pricing strategy
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Secondary: 90B60
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goodwill
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new product introduction
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non-linear programming
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optimal control
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Distribution channel
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Duopol
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Buratto, Alessandra
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Viscolani, Bruno
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Mathematical methods of operations research
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New product introduction: goodwill, time and advertising cost
Buratto, Alessandra
;
Viscolani, Bruno
- In:
Mathematical methods of operations research
55
(
2002
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10001656103
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