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European business review : EBR ; the official journal of the International Management Centres, Europe
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Sensory marketing : the multi-sensory brand-experience concept
Hultén, Bertil
- In:
European business review : EBR ; the official journal …
23
(
2011
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10009233196
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