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Markenimage
Corporate social responsibility
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Consumer behaviour
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Advertising effects
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1954-2003
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Asymmetric information
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Brand anthropomorphism
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Jeong, Hyun Ju
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Kim, Jihye
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International journal of internet marketing and advertising : IJIMA
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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2
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
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