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Markenimage
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Bekleidung
2
Bekleidungsindustrie
2
Clothing
2
Clothing industry
2
Confidence
2
Fashion
2
Gastronomie
2
Mode
2
Restaurant industry
2
Vertrauen
2
brand loyalty
2
Attitudinal brand loyalty
1
Behavioral brand loyalty
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand experience
1
Brand loyalty
1
Brand trust and brand affect
1
Brand value co-creation
1
Business ethics
1
Creativity
1
Customer integration
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emotion
1
Fashion Apparel
1
Frauen
1
Führungskräfte
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Führungsstil
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Khandai, Sujata
4
Kataria, Sonia
2
Kohli, Harpuneet Singh
2
Yadav, Renu
2
Agrawal, Bhawna
1
Gulla, Anju
1
Mathew, Jones
1
Mujahid, Simra
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Venkatesh, Umashankar
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Asian Academy of Management journal : AAMJ
1
Journal of creating value
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Journal of international commerce, economics and policy
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Society and business review
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ECONIS (ZBW)
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1
A bibliometric analysis of brand value co-creation and consumer engagement
Mujahid, Simra
;
Khandai, Sujata
;
Venkatesh, Umashankar
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10014582558
Saved in:
2
Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
Saved in:
3
Brand love and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh
;
Khandai, Sujata
;
Yadav, Renu
; …
- In:
Journal of international commerce, economics and policy
12
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
Saved in:
4
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
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