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Markenimage
Spain
9
Spanien
7
Uruguay
5
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
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Co-branding
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ABC model of attitude
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Betriebliche Kreislaufwirtschaft
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Beziehungsmarketing
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Emerging economies
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Markenartikel
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Preismanagement
2
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Reverse logistics
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1997-2000
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Lado Coustré, Nora
4
Cesaronic, Fabrizio
1
Chiu, Candy Lim
1
Esteban-Bravo, M.
1
Ho, Han Chiang
1
Ho, Han-Chiang
1
Lee, Ling Ling
1
Licandro, Oscar
1
Liu, Su-Ping
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Rivera-Torres, Pilar
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Journal of international consumer marketing
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Journal of the Operational Research Society : OR
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The journal of product & brand management
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ECONIS (ZBW)
4
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Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
2
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
3
Changes in the importance of bank attributes provoked by a financial crisis : a dynamic analysis of the Uruguayan case
Lado Coustré, Nora
(
contributor
);
Torres, Anna
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003280705
Saved in:
4
Brand value in horizontal alliances : the case of twin-cars
Esteban-Bravo, M.
;
Lado Coustré, Nora
- In:
Journal of the Operational Research Society : OR
62
(
2011
)
8
,
pp. 1533-1542
Persistent link: https://www.econbiz.de/10009230714
Saved in:
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