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Lawrence, Benjamin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of operations management
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ECONIS (ZBW)
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Supersize me? : franchisee size and voluntary compliance with corporate brand‐building initiatives
Massimino, Brett
;
Lawrence, Benjamin
- In:
Journal of operations management
65
(
2019
)
7
,
pp. 659-684
Persistent link: https://www.econbiz.de/10012122118
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2
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
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