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Markenimage
Advertising effects
4
Werbewirkung
4
Brand image
3
Börsenkurs
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Consumer behaviour
3
Konsumentenverhalten
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Share price
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Theorie
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Theory
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Arbeitsleistung
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Arbeitszufriedenheit
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Asymmetric information
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Brand management
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Emotion
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Football
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Fußball
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Internet marketing
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Job performance
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Offene Volkswirtschaft
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1976-1985
1
Advertising
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Altersvorsorge
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Arbeitsgruppe
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Lee, Ki-young
3
Lee, Jin Kyun
2
Ahn, Taesoo
1
Choi, Jiwon
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Davis, John A.
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Han, Sangpil
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Kim, Hyunchil
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European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
2
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
Saved in:
3
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
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