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Palazzo, Maria
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Siano, Alfonso
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Analyzing the cultural diversity of consumers in the global marketplace
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
2
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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