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Markenimage
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Netherlands
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Niederlande
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Wahrnehmung
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employee communication
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member identification
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participation in decision making
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perceived external prestige
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social identity theory
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Pruyn, Ad
4
Hegner, Sabrina
2
Rompay, Thomas J. L. van
2
Fennis, Bob Michaël
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Veen, Gerrita van der
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Verhoeven, Joost W. M.
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Consumer brand relationships : meaning, measuring, managing
1
International journal of hospitality management
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
2
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
3
The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.
;
Rompay, Thomas J. L. van
;
Pruyn, Ad
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
Saved in:
4
You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël
;
Pruyn, Ad
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
Saved in:
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