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~subject:"Markenimage"
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Search: subject:"IMAGE ANALYSIS"
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Markenimage
Image analysis
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image analysis
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62H30 Classification and discrimination
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ECONIS (ZBW)
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The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
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2
Modernizing retailers in an emerging market : investigating externally focused and internally focused approaches
Anderson, Stephen J.
;
Iacovone, Leonardo
;
Kankanhalli, …
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 472-496
Persistent link: https://www.econbiz.de/10013258048
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