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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
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2
Ch-ch-changes : the geology of artist brand evolutions
Eagar, Toni
;
Lindridge, Andrew
;
Martin, Diane M.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3617-3651
Persistent link: https://www.econbiz.de/10013457468
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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