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Search: subject:"cognitive flexibility"
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Markenimage
Cognition
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cognitive flexibility
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ECONIS (ZBW)
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Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
2
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.
;
John, Deborah Roedder
;
Torelli, Carlos J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
Saved in:
3
How does self-construal shape tourists' image perceptions of paradox destinations? : the mediating roles of
cognitive
flexibility
and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
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