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Markenimage
Marketing-finance interface
30
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
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Kapitaleinkommen
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Ankündigungseffekt
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customer satisfaction
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marketing–finance interface
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Initial public offering
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Bărbulescu Robinson, Adina
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Cao, Zixia
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De Beijer, Dominique
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Dutordoir, Marie
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Farhang, Maryam
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Kamran-Disfani, Omid
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Kohli, Ajay Kumar
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
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2
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
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3
Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie
;
Verbeeten, Frank H. M.
;
De Beijer, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
Saved in:
4
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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