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Search: subject_exact:"Computerspiel"
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Markenimage
Computerspiel
1,580
Video game
1,471
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318
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318
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277
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275
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209
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Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
4
Choi, Yung Kyun
3
Ghosh, Tathagata
3
Reijmersdal, Eva A. van
3
Buijzen, Moniek
2
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2
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2
Hwang, Yongjin
2
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2
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2
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2
Pillai, Sreejesh S.
2
Rozendaal, Esther
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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4
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4
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3
International journal of internet marketing and advertising : IJIMA
3
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3
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3
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3
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2
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2
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Young consumers : insight and ideas for responsible marketers
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1
Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Innovatives Markenmanagement
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
1
International journal of trade and global markets
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Mobile Business : vom Geschäftsmodell zum Geschäftserfolg - mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern
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ECONIS (ZBW)
67
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
6
Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun
-
2021
Persistent link: https://www.econbiz.de/10012671768
Saved in:
7
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
8
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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