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Search: subject_exact:"Interkulturelles Marketing"
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Markenimage
Cross-cultural marketing
135
Interkulturelles Marketing
135
Consumer behaviour
37
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37
Internationales Marketing
27
International marketing
24
USA
23
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Interkulturelle Kompetenz
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Markenpolitik
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Journal of business research : JBR
1
Psychology & marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Strong brands, strong relationships
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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1
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
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2
A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
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3
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
4
Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
-
2014
Persistent link: https://www.econbiz.de/10010384850
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5
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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6
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
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