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~subject:"Markentransfer"
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Markentransfer
Brand management
38
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perceived brand globalness
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Punyatoya, Plavini
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Sichtmann, Christina
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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ECONIS (ZBW)
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subject:"globales"
(12 results)
1
Role of brand
globalness
in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
2
The impact of perceived brand
globalness
, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
3
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
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