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~subject:"Markenwert"
~subject:"Werbung"
~type_genre:"Sammlung"
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Brand gender : increasing brand equity through brand personality
Lieven, Theo
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2018
Persistent link: https://www.econbiz.de/10011671136
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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3
Investment, acquisitions, and financial constraints
Pierce, Joshua R.
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2007
Persistent link: https://www.econbiz.de/10009697372
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4
Markenbewertung
Drees, Norbert
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1999
Persistent link: https://www.econbiz.de/10013424786
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