//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenwert"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenwert
Brand
15
Markenartikel
15
Theorie
5
Theory
5
Consumer behaviour
3
Estimation
3
Konsumentenverhalten
3
Schweden
3
Schätzung
3
Sweden
3
USA
3
United States
3
Advertising
2
Arzneimittelmarkt
2
Patent
2
Product quality
2
Produktqualität
2
Werbung
2
Wettbewerb
2
1984-2002
1
1995-2004
1
Advertising effects
1
Advertising planning
1
Anreiz
1
Apfel
1
Apple
1
Arzneimittel
1
Auction
1
Auktion
1
Außenhandel
1
Bekleidungsindustrie
1
Betriebsgröße
1
Bewertung
1
Beziehungsmarketing
1
Brand delisting
1
Brand management
1
Cash Flow
1
Cash flow
1
Clothing industry
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Sammlung
Hochschulschrift
33
Thesis
25
Graue Literatur
9
Non-commercial literature
9
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
7
Working Paper
7
Case study
5
Fallstudie
5
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Systematic review
2
Übersichtsarbeit
2
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Quelle
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Drees, Norbert
1
Lieven, Theo
1
Published in...
All
Erfurter Hefte zum angewandten Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
2
Markenbewertung
Drees, Norbert
-
1999
Persistent link: https://www.econbiz.de/10013424786
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->