//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dialogmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
Direktmarketing
923
Direct marketing
920
Consumer behaviour
180
Konsumentenverhalten
180
Deutschland
131
Germany
131
Advertising effects
128
Werbewirkung
128
Arzneimittel
115
Pharmaceuticals
115
USA
111
United States
111
Advertising
100
Werbung
100
Beziehungsmarketing
96
Relationship marketing
96
Theorie
84
Theory
84
Online-Marketing
83
Internet marketing
81
Marketing management
72
Marketingmanagement
72
Pharmaceutical industry
62
Pharmaindustrie
62
Distribution channel
47
Vertriebsweg
47
E-commerce
39
Electronic Commerce
39
Mobile communications
31
Mobilkommunikation
31
Target group
30
Zielgruppe
30
E-Mail
28
E-mail
28
Marktforschung
28
Fundraising
27
Marketing
27
direct marketing
27
Social Web
26
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
23
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz im Buch
Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
12
Book section
11
Graue Literatur
7
Non-commercial literature
7
Hochschulschrift
5
Thesis
5
Working Paper
5
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
1
Fallstudiensammlung
1
Sammelwerk
1
more ...
less ...
Language
All
English
20
German
7
Czech
1
Author
All
Dahlhoff, Hans-Dieter
2
Falkenreck, Christine
2
Kindermann, Harald
2
Korzen, Eva Janina
2
Musiol, Gerald
2
Smejkal, Angela
2
Wagner, Ralf
2
Werani, Thomas
2
Akhter, Syed H.
1
Bamossy, Gary J.
1
Barutçu, Süleyman
1
Benson, Susan
1
Boateng, Sheena Lovia
1
Borghard, William
1
Brennan, Mike
1
Chen, Zhen-Yu
1
Claycomb, Cindy
1
Daskalaki, Sophia
1
De Bruyn, Arnaud
1
Donkor, Paul Owusu
1
Durvasula, Srinivas
1
Engelmann, Jens
1
Fan, Zhi-Ping
1
Faulkner, Margaret
1
Fessel, Klaus
1
Foley, Linda M.
1
Gaur, Vidhu
1
Gogos, Paris
1
Kearns, Zane
1
Kennedy, Rachel
1
Kumar, Satish
1
Lim, Weng Marc
1
Luksch, Alexa
1
Madleňák, Radovan
1
Mandal, Pratap Chandra
1
Marinakos, Georgios
1
Martin, Charles L.
1
Napiorkowski, Gregory
1
Pandey, Nitesh
1
Porter, Stephen S.
1
more ...
less ...
Published in...
All
Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Fundamentals of marketing research ; Vol. 3
2
Journal of targeting, measurement and analysis for marketing
2
Working paper / Dialog Marketing Competence Center
2
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E + M ekonomie a management
1
Econometric models in marketing
1
European journal of operational research : EJOR
1
Handbuch der Marktforschung
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
2
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
3
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
Saved in:
4
Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra
- In:
International journal of business intelligence research …
10
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
Saved in:
5
Imbalanced customer classification for bank direct marketing
Marinakos, Georgios
;
Daskalaki, Sophia
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
Saved in:
6
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
7
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
8
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
9
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
10
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->