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~subject:"Market segmentation"
~subject:"Service industry"
~type_genre:"Accompanied by computer file"
~type_genre:"Kongress"
~type_genre:"Non-commercial literature"
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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2
Der Marketingplan : [ein Praxisratgeber mit CD-ROM ; so steigern sie den Erfolg ihrer Produkte ; Marketingplanung und Produktgestaltung ; auf CD-ROM: komplettes Marketingtool in Ex...
Nagl, Anna
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608333
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3
Managementkompass Modulare Dienstleistungen : Benchmarking: Bauklötze zusammenführen, Think Tank: strategische Modularisierung, Best Practice: Mercur Aisstance, comdirect, A/V/E
Czotscher, Eric
(
revision
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417078
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4
Service productivity management : improving service performance using Data Envelopment Analysis (DEA) ; includes DEAFrontier software
Sherman, H. David
;
Zhu, Joe
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003326375
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5
Service engineering : Ergebnisse einer empirischen Studie zum Stand der Dienstleistungsentwicklung in Deutschland
Fähnrich, Klaus-Peter
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001426023
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