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~subject:"Market share"
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Search: subject_exact:"Werbeanzeige"
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Market share
Print advertising
658
Printwerbung
658
Werbewirkung
202
Advertising effects
196
Werbung
183
Advertising
167
Deutschland
119
Germany
109
Zeitung
109
Newspaper
105
USA
97
United States
94
Press publisher
83
Presseverlag
83
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
72
Theory
72
Internet marketing
64
Online-Marketing
64
Anzeige
59
Zeitschrift
54
Magazine
46
Bibliometrics
32
Bibliometrie
32
Preismanagement
31
Pricing strategy
31
Zeitschriftenverlag
30
Estimation
29
Schätzung
29
Magazine publishing
28
Comparison
27
Großbritannien
27
Vergleich
27
United Kingdom
26
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
Zielgruppe
23
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English
2
German
1
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Bonfrer, Andre
1
Danaher, Peter J.
1
Dhar, Sanjay
1
Nienstedt, Heinz-Werner
1
Pieters, Rik
1
Proner, Patrick
1
Scherer, Joerg
1
Wedel, Michel
1
Zhang, Jie
1
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Journal of marketing research : JMR
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
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ECONIS (ZBW)
3
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1
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
2
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
3
Der Einfluss der Marktstellung auf die Anzeigen- und Vertriebspreise regionaler Tageszeitungen
Nienstedt, Heinz-Werner
;
Proner, Patrick
;
Scherer, Joerg
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 6-18
Persistent link: https://www.econbiz.de/10003779519
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