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Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
);
Kienzler, Stephanie
(
ed.
)
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2020
Persistent link: https://www.econbiz.de/10011791795
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
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3
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
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Ausgewählte Handlungsfelder
Korff, Wilhelm
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001407958
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