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~subject:"Marketing"
~subject:"World"
~type:"article"
~type_genre:"Systematic review"
~type_genre:"Working Paper"
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Search: subject_exact:"Internationale Werbung"
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Challenges and solutions for international marketing management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
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The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
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