//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~type_genre:"Bibliography included"
~type_genre:"Mikroform"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbegeschenk"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Promotional materials
23
Werbemittel
23
Theorie
16
Theory
16
Deutschland
13
Germany
12
Psychology of advertising
7
Werbepsychologie
7
Hörfunkwerbung
4
Radio advertising
4
Werbewirkung
4
Advertising effects
3
Consumer behaviour
3
Expert system
3
Expertensystem
3
Konsumentenverhalten
3
Werbung
3
Computerized method
2
Computerunterstützung
2
Estimation
2
Marketing management
2
Marketingmanagement
2
Multimedia
2
Product placement
2
Schweiz
2
Schätzung
2
Sponsoring
2
Sponsorship
2
Sport
2
Sports
2
Switzerland
2
1860-1933
1
Advertising planning
1
Advertising regulation
1
Aufkleber
1
Austria
1
Automotive industry
1
Bildaufbau
1
Bildkommunikation
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliography included
Mikroform
Systematic review
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
Arbeitspapier
2
Bibliografie enthalten
2
Thesis
2
Working Paper
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Case study
1
Fallstudie
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
more ...
less ...
Language
All
German
2
Author
All
Flüchter-Zähringer, Gesa Aletta
1
Koch, Eckhard
1
Published in...
All
Reihe Wirtschafts- und Rechtsgeschichte : WuR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
2
Die absatzpolitischen Massnahmen der Mustermesseveranstalter in Deutschland vom Beginn der Mustermesse bis ins Jahr 1933
Koch, Eckhard
-
1994
Persistent link: https://www.econbiz.de/10000507446
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->