Huang, Edgar; Bolchini, Davide; Jones, Josette F. - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 1, pp. 43-53
Purpose – While hospitals have done much over the last five years to push new media marketing, little research has been done to find out whether such endeavors are justified by users' healthcare online information consumption. This study attempts to find evidence for or against such endeavors....