Nasar, Asim; Hussani, Syed Karamatullah; Karim, Emadul; … - In: KASBIT Journal of Management & Social Science 5 (2012) December, pp. 56-61
The aim of this study is to find out the factors that influenced on the consumer buying behavior towards the branded products. The specific objective is to find out the relationship of consumer buying behavior with the distinguish features, quality standard and comfort feeling of branded...