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Does marketing need reform? : fresh perspectives on the future
1
Landmark dissertations in Women's Studies series
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Legends in marketing
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ECONIS (ZBW)
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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2
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
3
The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi
-
1985
Persistent link: https://www.econbiz.de/10013467921
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