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Marketing
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consumer neuroscience
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European journal of marketing
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
2
Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua
-
2023
areas of neuromarketing and
consumer
neuroscience
, this book offers a fresh perspective on establishing a framework for …
Persistent link: https://www.econbiz.de/10013504620
Saved in:
3
The application of
consumer
neuroscience
in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
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