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~subject:"Marketing Budget Allocation"
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Market development by multinational brands : empirical evidence from Indian fast food retailing business
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
18
(
2014
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011334289
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Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business
Mukherjee, Jaydeep
- In:
Vision
18
(
2014
)
1
,
pp. 1-7
customer
demand
(ECD) is dependent on acceptance of global brand (AGB), image of the parent brand (IPB) and quality perception …
Persistent link: https://www.econbiz.de/10010784462
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