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~subject:"Marketing Network"
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Marketing Network
strategic marketing planning
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Marketing management
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Marketingmanagement
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Strategisches Management
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Strategic marketing planning
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Australia
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South African SMEs
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Strategic Marketing Planning
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better performing SMEs
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business performance
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lack of strategic planning know-how
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ANALYSIS OF EXTERNAL ENVIRONMENT
1
Australien
1
CORPORATE
1
Competitive performance
1
Cultural heritage
1
Customers
1
Environment
1
FUNCTIONAL AND INSTRUMENTAL LEVELS OF PLANNING
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Firm performance
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Football
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Fußball
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Golf
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Großbritannien
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Insurance
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International marketing
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Internationales Marketing
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KMU
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Kulturgüter
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NetSol
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Arshad, Assoc Prof. Dr. Khairil Anuar
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Hossein Hakimpoor Author_Email: hhossein3@live.utm.my
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Tat, Dr. Huam Hon
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2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
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STRATEGIC
MARKETING
PLANNING
(SMP) AND SMES’ PERFORMANCE: THE MODERATING EFFECTS OF STRUCTURAL DIMENSIONS OF MARKETING NETWORKS
Hossein Hakimpoor Author_Email: hhossein3@live.utm.my
; …
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2011
Persistent link: https://www.econbiz.de/10010535789
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