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~subject:"Marketing management"
~subject:"Marketingtheorie"
~subject:"Strategic management"
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Marketing management
Marketingtheorie
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Marketing
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459
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299
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298
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Bruhn, Manfred
24
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10
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6
Adeola, Ogechi
5
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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3
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8
DePaul University / College of Commerce
7
Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Edward Elgar Publishing
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
RWTH Aachen
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
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2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
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Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
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Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
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Air Transport Research Society
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1
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Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
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SpringerLink / Bücher
27
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Premier reference source
18
Erfurter Hefte zum angewandten Marketing
14
Springer eBook Collection
13
Legends in marketing
12
Journal of business research : JBR
11
Developments in marketing science: proceedings of the Academy of Marketing Science
8
Journal of marketing management : MM
8
The journal of business & industrial marketing
8
Zeszyty naukowe
8
International marketing review
7
Springer Reference Wirtschaft
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Edward Elgar E-Book Archive
6
Elgar original reference
6
International journal of technology marketing : IJTMkt
6
Proceedings series / American Marketing Association
6
SAGE library in marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Legends in strategic marketing
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Economics
5
European journal of marketing : EJM
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Critical explorations
3
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Management for Professionals
3
Marketingforschung aktuell
3
Palgrave Studies of Marketing in Emerging Economies
3
Palgrave studies of marketing in emerging economies
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ECONIS (ZBW)
936
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61
Special issue on: marketing challenges and opportunities in emerging economies
Yadav, Rambalak
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012597886
Saved in:
62
Context-Marketing : der Schlüssel zum Verbraucherverhalten
Ohnemus, Ralph
(
ed.
);
Lebok, Uwe
(
ed.
);
Klaus, Florian
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012506589
Saved in:
63
Green marketing and management in emerging markets : the crucial role of people management in successful implementation
Hinson, Robert
(
ed.
);
Adeola, Ogechi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012522309
Saved in:
64
Kulturmarketing : Grundlagen - Konzepte - Instrumente
Pöllmann, Lorenz
-
2021
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012534578
Saved in:
65
Creativity and marketing : the fuel for success
Pantano, Eleonora
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012545063
Saved in:
66
Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 1
Khosrowpour, Mehdi
(
ed.
)
-
Information Resources Management Association
-
2021
Persistent link: https://www.econbiz.de/10012492843
Saved in:
67
Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 2
Khosrowpour, Mehdi
(
ed.
)
-
Information Resources Management Association
-
2021
Persistent link: https://www.econbiz.de/10012492844
Saved in:
68
Public branding and marketing : a global viewpoint
Zavattaro, Staci M.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012495819
Saved in:
69
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
70
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
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