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~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Marketing management
Marketingtheorie
Marketing theory
170
Theorie
65
Theory
64
Marketing
40
Marketingmanagement
39
Konsumentenverhalten
24
Consumer behaviour
23
USA
17
Beziehungsmarketing
16
Relationship marketing
16
United States
16
Market research
14
Marktforschung
14
Markenführung
12
Brand management
11
Selling
11
Verkauf
11
Markenartikel
10
Brand
9
Corporate Social Responsibility
8
Bibliometrics
7
Bibliometrie
7
Deutschland
7
Germany
7
Dienstleistungsmarketing
6
Innovation diffusion
6
Innovationsdiffusion
6
International marketing
6
Internationales Marketing
6
Marktanteil
6
Services marketing
6
Brand image
5
Corporate social responsibility
5
Markenimage
5
Market share
5
Preiselastizität
5
Advertising
4
Betriebliche Wertschöpfung
4
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Free
56
Undetermined
3
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Book / Working Paper
173
Article
2
Journal
1
Type of publication (narrower categories)
All
Conference proceedings
Working Paper
Article in journal
1,218
Aufsatz in Zeitschrift
1,218
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Reprint
180
Textbook
166
Thesis
156
Arbeitspapier
117
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
Multi-volume publication
18
Einführung
10
Bibliografie
9
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
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8
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8
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English
137
German
35
French
5
Swedish
1
Author
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Franses, Philip Hans
7
Bultez, Alain V.
5
Grönroos, Christian
4
Smith, N. Craig
4
Stremersch, Stefan
4
Verhoef, Peter C.
4
Burmann, Christoph
3
Oest, Rutger van
3
Spotts, Harlan E.
3
Aaker, Jennifer
2
Betts-Outland, Harriette
2
Brasel, S. Adam
2
Chatrath, Stefan
2
Dannewald, Till
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Fournier, Susan
2
Heerde, Harald J. van
2
Horn, Henrik
2
Kreis, Henning
2
Möller, K. E. Kristian
2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Pasquier, Martial
2
Robson, Julie
2
Shy, Oz
2
Silberhorn, Nadja
2
Sárváry, Miklós
2
Van Den Bulte, Christophe
2
Veldung, Susanne
2
Verbeke, Willem J. M. I.
2
Voeth, Markus
2
Waßmann, Jan
2
Albert, Lars
1
Andrew, Stephen T.
1
Angelmar, Reinhard
1
Anttila, Mai
1
Ashraf, Samreen
1
Austin, Robert D.
1
Babanov, Alexander
1
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Institution
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American Marketing Association
20
Erasmus Research Institute of Management
7
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Marketing Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Panepistēmio Kypru / Department of Economics
1
Summer AMA Conference <2017, San Francisco, Calif.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universitätsseminar der Wirtschaft
1
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ERIM report series research in management
14
Faculty & research / Insead : working paper series
8
Working paper / European Institute for Advanced Studies in Management
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
5
Meddelanden från Svenska Handelshögskolan
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
AMA educators' proceedings
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Management working paper
2
Research Papers on Marketing Strategy
2
Research papers on marketing strategy
2
The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Advances in advertising research
1
Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier ... des DFG-Forschungsprojekts Grundlagen einer informationsökonomischen Theorie des Marketing
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere / Konjunkturforschungsstelle, Eidgenössische Technische Hochschule Zürich
1
Beiträge der Hochschule Pforzheim
1
Beiträge zur Marktforschung
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
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ECONIS (ZBW)
172
EconStor
4
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171
Vertical product differentiation : a reinterpretation of the finiteness condition in a model of taste differences
Donsimoni, Marie-Paule
;
Hamilton, Jonathan H.
-
1986
Persistent link: https://www.econbiz.de/10000713984
Saved in:
172
Herausforderungen an die Marketingwissenschaft
Simon, Hermann
-
1986
Persistent link: https://www.econbiz.de/10013277636
Saved in:
173
Reflections on the development of research in marketing in Europe
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002564358
Saved in:
174
Marketing Modelle
Utecht, Annerose
(
contributor
)
-
1970
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000759800
Saved in:
175
Estimating gravitational market share models
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1973
Persistent link: https://www.econbiz.de/10000771064
Saved in:
176
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
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