//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marktsegmentierung
Target group
1,186
Zielgruppe
1,185
Consumer behaviour
464
Konsumentenverhalten
464
Advertising effects
265
Werbewirkung
265
Advertising
230
Werbung
228
Children
193
Kinder
193
USA
159
United States
159
Internet marketing
141
Marketingmanagement
141
Online-Marketing
141
Market segmentation
136
Jugendliche
112
Youth
112
Beziehungsmarketing
96
Relationship marketing
96
Deutschland
81
Germany
81
Elderly people
71
Ältere Menschen
71
Brand management
70
Markenführung
70
Theorie
60
Theory
60
Low income
52
Niedrigeinkommen
52
India
50
Indien
50
Brand image
46
Markenimage
46
Developing countries
45
Entwicklungsländer
45
Holiday behaviour
42
Urlaubsverhalten
42
more ...
less ...
Online availability
All
Undetermined
70
Free
21
Type of publication
All
Article
224
Book / Working Paper
18
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
225
Aufsatz im Buch
100
Book section
100
Hochschulschrift
47
Thesis
37
Graue Literatur
29
Non-commercial literature
29
Collection of articles of several authors
22
Sammelwerk
22
Aufsatzsammlung
19
Arbeitspapier
17
Case study
17
Fallstudie
17
Bibliografie enthalten
13
Bibliography included
13
Lehrbuch
11
Ratgeber
11
Guidebook
10
Textbook
8
Konferenzschrift
4
Conference proceedings
3
Conference paper
2
Einführung
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Reprint
2
CD-ROM, DVD
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
209
German
33
French
1
Author
All
Singh, Ramendra
5
Albers, Sönke
2
Anderson, Jamie
2
Carlotti, Steve
2
Chakrabarti, Ronika
2
Chawla, Deepak
2
Chikweche, Tendai
2
Delen, M.
2
Dolnicar, Sara
2
Guneri, B.
2
Hartmann, Wesley
2
Kaplan, M. D.
2
Lawlor, Margaret-Anne
2
Leisch, Friedrich
2
Mason, Katy
2
Moore, Dennis
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Paul, Justin
2
Piersma, Nanda
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Yoon, Eddie
2
Yurt, O.
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Ahmadi, Hormoz
1
Ahn, Regina Jihea
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
more ...
less ...
Institution
All
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
The journal of consumer marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Young consumers : insight and ideas for responsible marketers
6
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
5
Psychology & marketing
5
Journal of food products marketing
4
Journal of marketing communications
4
Journal of strategic marketing
4
Journal of vacation marketing : an international journal
4
Marketing theory
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Harvard business review : HBR
3
International journal of hospitality management
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of customer behaviour
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Australasian marketing journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of business strategy
2
Journal of global marketing
2
Journal of historical research in marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
more ...
less ...
Source
All
ECONIS (ZBW)
242
Showing
1
-
10
of
242
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
4
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
5
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
6
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
7
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
8
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
9
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
10
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->