//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~subject:"Online-Handel"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behavior"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Online-Handel
Consumer behaviour
4,889
Konsumentenverhalten
4,889
Theory
532
Theorie
531
Deutschland
529
Germany
529
Beziehungsmarketing
405
Relationship marketing
405
Brand management
372
Markenführung
372
Online retailing
265
Brand
256
Markenartikel
256
Social Web
254
Social web
254
Brand image
245
Markenimage
245
USA
232
United States
232
Market research
216
Marktforschung
216
Einzelhandel
193
Retail trade
193
Internet marketing
186
Online-Marketing
186
E-commerce
183
Electronic Commerce
183
Marketingmanagement
176
Marketing
150
Environmental consciousness
136
Umweltbewusstsein
136
Advertising effects
132
Werbewirkung
132
Luxury goods
124
Luxusgüter
124
Nachhaltige Entwicklung
123
Perception
123
Sustainable development
123
more ...
less ...
Online availability
All
Undetermined
148
Free
5
Type of publication
All
Article
438
Type of publication (narrower categories)
All
Book section
Article in journal
5,493
Aufsatz in Zeitschrift
5,493
Aufsatz im Buch
438
Graue Literatur
332
Non-commercial literature
332
Arbeitspapier
234
Working Paper
234
Hochschulschrift
222
Thesis
156
Collection of articles of several authors
105
Sammelwerk
105
Aufsatzsammlung
84
Conference paper
68
Konferenzbeitrag
68
Bibliografie enthalten
44
Bibliography included
44
Konferenzschrift
36
Case study
31
Fallstudie
31
Lehrbuch
30
Textbook
30
Collection of articles written by one author
22
Sammlung
22
Reprint
17
Conference proceedings
16
Ratgeber
13
Guidebook
12
Handbook
11
Handbuch
11
Amtsdruckschrift
8
Glossar enthalten
8
Glossary included
8
Government document
8
Festschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Interview
3
Accompanied by computer file
2
Amtliche Publikation
2
more ...
less ...
Language
All
English
354
German
83
French
1
Author
All
Keller, Kevin Lane
4
Breidenbach, Petra
3
Homburg, Christian
3
Penz, Elfriede
3
Rudolph, Thomas
3
Ahlert, Dieter
2
Atchariyachanvanich, Kanokwan
2
Bauer, Hans H.
2
Benedicktus, Ray L.
2
Brady, Michael K.
2
Brüggemann, Philipp
2
Capriello, Antonella
2
Catherine, S.
2
Dall'Olmo Riley, Francesca
2
Darke, Peter R.
2
Decker, Reinhold
2
Diehl, Sandra
2
Eine, Bastian
2
Elder, Ryan S.
2
Emrich, Oliver
2
Esteban-Millat, Irene
2
Evanschitzky, Heiner
2
Fantapié Altobelli, Claudia
2
Goldsmith, Ronald E.
2
Hoffmann, Sascha
2
Hogg, Margaret K.
2
Huber, Frank
2
Kim, Yong Jin
2
Kiruthiga, V.
2
Lenz, Barbara
2
Levy, Shalom
2
M. S. Mahrinasari
2
Manaresi, Angelo
2
Meise, Jan Niklas
2
Merkle, Wolfgang
2
Míková, Ladislava
2
Nerlich, Mark R.
2
O'Donnell, Joseph B.
2
Okada, Hitoshi
2
Ott, Cirk Sören
2
more ...
less ...
Published in...
All
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Electronic retailing
6
Measuring and managing brands
6
Emotional, sensory, and social dimensions of consumer buying behavior
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Sustainable marketing, branding, and reputation management : strategies for a greener future
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Enhancing customer engagement through location-based marketing
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Handbook of research on customer engagement
3
Marketing im gesellschaftlichen Dialog
3
New perspectives on critical marketing and consumer society
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Using influencer marketing as a digital business strategy
3
Advances in services marketing
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Customer relationship management in electronic markets
2
more ...
less ...
Source
All
ECONIS (ZBW)
438
Showing
1
-
10
of
438
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
Saved in:
2
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
3
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
4
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
5
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
6
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
Saved in:
7
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
8
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->