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~subject:"Marketing management"
~subject:"Wine policy"
~type_genre:"Fallstudie"
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Claußen, Peter O.
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Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Successful social media and ecommerce strategies in the wine industry
1
Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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ECONIS (ZBW)
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Word of mouth impulses boost Wines of Germany : a case study
Schulz, Frank R.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 55-73)
.
2016
Persistent link: https://www.econbiz.de/10011558846
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2
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
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3
Tourismus als Marketing-Tool der Marke Rotkäppchen : ein Fallbeispiel aus der Praxis
Claußen, Peter O.
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 61-66)
.
2011
Persistent link: https://www.econbiz.de/10008806970
Saved in:
4
Online-Marketing in der Ernährungswirtschaft : eine Fallstudie für Wein
Schröder, Claudia
-
2000
Persistent link: https://www.econbiz.de/10001571764
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