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~subject:"Marketing management"
~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Konferenzschrift"
~type_genre:"Rangliste"
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Marketing management
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00.03.1995
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28.10.1994
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Journal of marketing
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
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Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri
- In:
Journal of marketing
53
(
1989
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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