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~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Hochschulschrift"
~type_genre:"Statistik"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
- In:
Cases on digital strategies and management issues in …
,
(pp. 200-235)
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2022
Persistent link: https://www.econbiz.de/10012814164
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Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
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2012
Persistent link: https://www.econbiz.de/10009559284
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