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~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Search: subject:"Consumer behaviour"
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Marketing management
Consumer behaviour
7,274
Konsumentenverhalten
7,271
Deutschland
1,463
Germany
1,415
Theorie
1,364
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1,361
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867
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669
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668
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511
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511
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384
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378
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368
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367
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365
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353
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341
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334
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334
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333
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332
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331
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321
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314
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310
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300
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265
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247
Advertising effects
239
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239
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233
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220
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219
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114
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80
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Esch, Franz-Rudolf
4
Keller, Kevin Lane
4
Homburg, Christian
3
Albers, Sönke
2
Bernigau, Sven
2
Brune, Guido
2
Capriello, Antonella
2
Diehl, Sandra
2
Elder, Ryan S.
2
Goertz, Susanne
2
Jeschke, Kurt
2
Kirchgeorg, Manfred
2
Liersch, Anna
2
M. S. Mahrinasari
2
Merkle, Wolfgang
2
Nießing, Jörg
2
Pfeffermann, Nicole
2
Riboldazzi, Sabina
2
Rudolph, Katja
2
Röhle, Matthias
2
Schmidt, Sabine
2
Schulz, Bernhard
2
Schulz, Ferdinand
2
Vieth, Matthias
2
Weber, Adelheid
2
Aaker, David A.
1
Abuelmaatti, Aisha
1
Alcázar Martínez, Benjamin del
1
Alvarez, Claudio
1
Anderl, Eva Maria
1
Annas, Fabian
1
Antunes, Ana Cristina
1
Asmat Nizam Abdul Talib
1
Aydinoglu, Nilufer Z.
1
Baaken, Thomas
1
Baek, Eunsoo
1
Baranek, Elke
1
Barbosa, Belem
1
Barger, Victor
1
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1
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Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Springer Fachmedien Wiesbaden
1
Ulysses Management-Planspiele & Beratung <München>
1
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1
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1
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Gabler Edition Wissenschaft
7
Europäische Hochschulschriften / 5
6
Measuring and managing brands
6
Konsum und Verhalten
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriftenreihe Unternehmensführung und Marketing
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Berichte aus der Betriebswirtschaft
3
Cracking the code : leveraging consumer psychology to drive profitability
3
DUV : Wirtschaftswissenschaft
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Enhancing customer engagement through location-based marketing
3
Marketing im gesellschaftlichen Dialog
3
Markt und Konsum
3
Research
3
Schriften zum Marketing
3
Schriftenreihe Studien zum Konsumentenverhalten
3
Using influencer marketing as a digital business strategy
3
Advances in services marketing
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Customer relationship management in electronic markets
2
DUV / Wirtschaftswissenschaft
2
Digital marketing strategies and models for competitive business
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
2
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Green advertising and the reluctant consumer
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Michael Porter ; Vol. 1
2
New world marketing
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
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ECONIS (ZBW)
322
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1
Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry
Jahnert, Jonas Raphael
-
2023
Persistent link: https://www.econbiz.de/10014286128
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel
-
2020
Persistent link: https://www.econbiz.de/10013440275
Saved in:
4
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
5
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
6
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
7
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
8
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
9
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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