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Marketing management
Brand management
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Kocak, Akin
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International marketing review
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The journal of brand management : an international journal
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Brand strategy as a paradigm for marketing competitiveness
Abimbola, Temi
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 177-179
Persistent link: https://www.econbiz.de/10009524438
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2
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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