//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Allen, Chris T."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Advertising
7
Werbung
7
Markenartikel
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Psychology of advertising
3
Werbepsychologie
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
USA
2
United States
2
Advertising effects
1
Canada
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Energieeinsparung
1
Energy conservation
1
Glaubwürdigkeit
1
Green marketing
1
Kanada
1
Leadership
1
Leistungsmotivation
1
Manipulation
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mediaplanung
1
Meinung
1
Opinion
1
Personalführung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Public relations
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzschrift
1
Language
All
English
1
Author
All
Allen, Chris T.
1
Madden, Thomas Justin
1
Shimp, Terence A.
1
Institution
All
American Marketing Association
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Published in...
All
Marketing theory and applications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->