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Marketing management
Firm performance
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Unternehmenserfolg
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Advertising effects
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Ankündigungseffekt
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Beziehungsmarketing
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Bhattacharya, Abhi
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Sardashti, Hanieh
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Misra, Shekhar
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
2
Strategic orientation and firm risk
Bhattacharya, Abhi
;
Misra, Shekhar
;
Sardashti, Hanieh
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
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