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~subject:"Marketing management"
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Marketing management
Consumer behaviour
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Einzelhandel
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Retail trade
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Brand extension
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Markentransfer
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Brand image
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Brand management
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Markenführung
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Marketingmanagement
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Promotional effectiveness
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Sales promotion
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Verkaufsförderung
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Advertising effects
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Baseline prediction
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Bewertung
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Beziehungsmarketing
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Cognition
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Collective self-esteem
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Competitive strategy
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Congruity
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Consumer attitudes
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Corporate reputation
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Counterfactual prediction
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Digital marketing
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Goodstein, Ronald Charles
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Bodapati, Anand V.
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Brandon, Renee
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Ho, Henry
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Kushwaha, Tarun
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Puccinelli, Nancy M.
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Entrepreneurship and economic growth in the American economy
1
Journal of retailing
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ECONIS (ZBW)
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Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
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2
Marketing for the entrepreneur : customer focus to multiple constituencies
Goodstein, Ronald Charles
- In:
Entrepreneurship and economic growth in the American economy
,
(pp. 193-208)
.
2000
Persistent link: https://www.econbiz.de/10001617475
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