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~subject:"Marketing management"
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Marketing management
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United States
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Creativity
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Im, Subin
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Baker, Stacey Menzel
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Heiman, Bruce A.
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Hussain, Mahmood
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Kim, Namwoon
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Malter, Alan J.
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AMA Winter Academic Conference <2021, Online>
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ECONIS (ZBW)
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
3
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin
;
Hussain, Mahmood
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
Saved in:
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