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Marketing management
Customer information use
3
Customer knowledge management
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Beziehungsmarketing
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Incentives
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Knowledge integration mechanisms
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Knowledge management
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Marketingmanagement
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Relationship marketing
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Reward systems
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T-shaped skills
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Wissensmanagement
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Cross-functional cooperation
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Customer analysis
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Führungskräfte
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Information behaviour
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Informationsverhalten
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Knowledge transfer
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Kundenanalyse
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Leistungsanreiz
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Managers
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Organisatorischer Wandel
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Organizational change
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Performance incentive
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Korhonen-Sande, Silja
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Sande, Jon Bingen
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Getting the most out of cross-functional cooperation : internal structural change as a trigger for customer information use
Korhonen-Sande, Silja
;
Sande, Jon Bingen
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1394-1406
Persistent link: https://www.econbiz.de/10010473298
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2
Micro-foundations of market orientation : influencing non-marketing managers' customer information processing
Korhonen-Sande, Silja
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10003984001
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