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Marketing management
Consumer behaviour
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Nair, Harikesh
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Narayanan, Sridhar
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Hartmann, Wesley
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Chintagunta, Pradeep K.
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Sukumar, R.
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Research paper series / Stanford Graduate School of Business
3
Journal of applied econometrics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
2
Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
3
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
4
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
5
Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
Saved in:
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